What we do

Feisty Consultancy takes an holistic view of vehicle manufacturers’ and dealers’ businesses, taking into account brand activity, business objectives and local opportunities and challenges.
 

We work closely with our clients, often as an extension of their team, to ensure the successful implementation of marketing communications activities.

​Our team of automotive specialists can assist vehicle manufacturers and dealer groups with the following:

 

  • Understanding the business challenges and opportunities of dealers and vehicle manufacturers and providing solutions to improve performance

  • Assisting dealers in achieving agreed business and marketing objectives, specific to their needs

  • Helping dealer groups contribute to manufacturer’s objectives and brand success

  • Assisting vehicle manufacturers and dealers in improving relationships with their customers and ultimately increasing sales and profitability across their businesses

  • Supporting vehicle manufacturers and dealers in developing longer-term strategies for their businesses

How we do it 

We work closely with our clients and their teams to fully understand their business, their relationship with the brand(s) they represent, their challenges and opportunities in the local area and their business and marketing objectives in order to plan and implement appropriate marketing comunications activities.

We offer a tailored and flexible approach delivered by an experienced team, developed to help our clients achieve agreed business and marketing objectives and ultimately increase sales of new and pre-owned vehicles, workshop hours and sales of parts and accessories.

 

Formulate and agree a strategy, using
the insight along with local market knowledge to develop a plan to deliver the results required.

  

In summary, our approach is a commercial one, led by insight, developing bespoke solutions in partnership with our clients, followed by comms and appropriate executional elements. Continuous measurement and improvement then follow, vital to ROI and other KPIs set, and always with a focus on the original commercial targets and business objectives.

We deliver the following services on an unlimited basis:

  • Development of marketing communications objectives

  • Creation of marketing communications plans

  • Preparation of media lists

  • Media planning and booking, including negotiating reduced rates

  • Development of company brand guidelines

  • Management of websites, including adding, updating and enhancing content

  • Copywriting

  • Management of data cleansing and enhancement

  • Writing and distributing press releases

  • Media liaison, arranging interviews and negotiating editorial exposure

  • Implementation and management of campaigns and ad-hoc activity

© 2017 Feisty Consultancy Limited is registered in England and Wales No: 6687844. Registered office: 23 Beaconsfield Road, Clifton, Bristol BS8 2TS.

  • Twitter Round